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Featured Editorial:
What is Nuon's Critical Mass?
When those in the gaming industry refer to "critical
mass" they are talking about the amount of units sold before you gain respect
from peers and support from developers. But what is the critical mass of
NUON? Perhaps we should start by figuring out what the critical mass is
to the "big three".
At the begining of the 32-bit generation critical
mass was considered to be 1 million units. Sega's Saturn hit that mark
though and is widely considered a failure. So we can first assume that
critical mass has upped to around 3 million units. When asked if 5 million
was critical mass Peter Moore, EVP of Marketing at Sega, said: "Five million
is critical mass! I don't think anybody can turn their back on you in any
industry, if you're talking to 5 million dedicated consumers. So is 5 million
critical mass for NUON? We'll come back to this later...
Rest
of story.
Editorials
Why
Will NUON Succeed?
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